FrieslandCampina
2016 / 2018 — concept & spatial designFrieslandCampina challenged us to design and build a pop up yoghurt bar in the famous Rotterdam Markthall for Friesland Campina Boer en Land for the World Dairy Summit to showcase their healthy breakfast and lunch products.
![](https://freight.cargo.site/t/original/i/12334575b0da85d758134dc2fc3c9b4552a0cc90dc49b32291a2184b52f04719/04FCYoghurtBarCARDKHR.jpg)
![](https://freight.cargo.site/t/original/i/6a8a872b98d554d57f5b4154d0c4a7ef11e0bc519bb82dd61fc1954e2feb3ffa/161025_FCY_Markthal_Ruimtelijke_Schets_Zijkant.jpg)
From rough sketch to a complete working bar in only six weeks.
![](https://freight.cargo.site/t/original/i/9a479bb28ad954bf60f12e0b0de86eb6956c7bae211c58c1ed2acb5b8e78de1b/17FCYoghurtBarCARDKHR.jpg)
![](https://freight.cargo.site/t/original/i/a9d890def570025d27ee937227a176b2e8390a071fece5f6a0a299e6c169c9bf/_VDH4228.jpg)
The bar is designed to be completely reusable. Alle elements are modular and fitted with heavy duty casters.
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![](https://freight.cargo.site/t/original/i/ff3b2359573d97f39509d85db428a1ba1ce0793d3320d6942f456935c3447bdf/161101_img387.jpg)
I took inspiration from old farmer’s kitchens and workspaces. Light and functional spaces with terrazzo elements, white coated metal, wood paneling and straightforward, tactile graphic design elements.
![](https://freight.cargo.site/t/original/i/7e135faeb11b6cebad74f1abb7626f46e4b2b90130f5ab7496947bb49b91a26b/10FCYoghurtBarCARDKHR.jpg)
![](https://freight.cargo.site/t/original/i/284ae0fdbb5dc4d162fec9792690408b3571dc6f8aa76cd065433496392578b8/11FCYoghurtBarCARDKHR.jpg)
![](https://freight.cargo.site/t/original/i/b7e2e6ed0c86e230ff05cbb15417b7a41db7036bc7119d5da54e12eee275e75a/06FCYoghurtBarCARDKHR.jpg)
Intriguing details, high quality materials and amazing execution take this bar beyond the usual pop-up look and feel.
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![](https://freight.cargo.site/t/original/i/d4a5a77f77476254dc9ab69701eef367fde202f8ba66c1646d83c41e126f1a8e/_VDH4184.jpg)
![](https://freight.cargo.site/t/original/i/f389b916c1f4165b2835d096a7c04a2b0a14f2ffc2a42dd4a62d00c4b8fc0b79/161101_img406.jpg)
![](https://freight.cargo.site/t/original/i/2e1676573b3b86ae233ce8fb5f13dbe048e891a43f9b5ff9a8e08e8edd89fa1f/161101_img403.jpg)
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