Zwart Nazareth
2017 — concept & designWhile working closely with the team at House of Herman Jansen, I discovered more and more about the history of the company and Schiedam. The town’s past had some very interesting and a wonderful opportunities to highlight the amazing potential of their products.
![](https://freight.cargo.site/t/original/i/1a699bd8bc7a3499a9665fb857a31df951a923b65e6ec14981ab430195eacd07/personeel-distilleerderij-j-j-meder-schiedam-gemeentearchief-1024x711.jpg)
![](https://freight.cargo.site/t/original/i/bbeb84549d5fd7154cb791f80fa96b00f761b29dd8226581958d712184219a2c/170103_HHJ_Zwart_Nazareth_Hout_Structuur.jpg)
![](https://freight.cargo.site/t/original/i/ddc629ab36948b8d98210e270e096452d6325c0c3a1f765e43ba9dea1a1ce8ec/achter-de-teerstoof-schiedam-gemeentearchief-1955-800x500.jpg)
The concept for Zwart Nazareth was born by combining the company’s aged jenevers and the former town’s nickname Zwart Nazareth (Black Nazareth) into a super premium dark spirit. In the 19th century Schiedam was called Zwart Nazareth. The downside of being the Jenever capital was a black charred and heavily polluted city.
“The air is charred by the many glass factories and distilleries. Black clouds are fanned lightly by the town’s massive windmills”
![](https://freight.cargo.site/t/original/i/3f6fe9e2ac0d90edbabdcb06d29a8a9c793fc179d3d8e5cf70129b3865be7ced/170512_HHJ-F_005_Zwart_Nazareth.jpg)
Zwart Nazareth perfect serve with black hotfoil on black paper and custom black on black silk paper wrappers.
![](https://freight.cargo.site/t/original/i/0533fcc75fde107394988a9d91dfd421b6369175059fe9bc22e9e743847e0c67/200811_Zwart_Nazareth_Logo_animatie.gif)
Zwart Nazareth has a modern typographical basis and a heraldic touch to achieve the mysterious, 100% black appearance. It was a serious challenge to produce the matt black labels with the glossy black print but the final result looks stunning.
![](https://freight.cargo.site/t/original/i/485ff1fa47d82a5915cb6290eb4861a11089c57335842c2107702c73d73f430b/200810_Zwart_Nazareth_giftpack.jpg)
Brouwerij Noordt (a local brewery) completed the perfect serve by brewing a dark beer with the same malts that went into the Jenever. Zwart Nazareth is served as a traditional Dutch ‘Kopstoot’ (a so-called headbutt). A tulip-glass with Jenever served with a beer as a chaser on the side.
© seph rademakers 2022